The Social Media Takeaway - Louise McDonnell

Human Lie Detector: Tips for Reading People through Facial Analysis

• Louise McDonnell • Season 1 • Episode 33

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Ever wondered what the faces of Donald Trump and Kamala Harris reveal about their true personalities? In this week's episode of the Social Media Takeaway, I am joined by Joseph McGuire, a renowned facial analysis expert and human lie detector, who shares his unique insights into the power of reading faces and body language. We dive deep into how understanding subtle facial cues and body movements can enhance your communication skills, improve your ability to detect dishonesty, and give you an edge in both personal and professional interactions. Whether you're looking to improve your social media presence, boost your interview skills, or simply become more attuned to the people around you, this episode is packed with practical tips and fascinating insights that you won't want to miss.

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Louise McDonnell:

Hi, welcome to the Social Media Takeaway. I'm your host, Louise McDonnell, and this is the show for coaches and consultants that want to learn how to use social media as a lead generation tool. So today I'm so delighted to welcome Joseph McGuire to the show. So Joseph is a, wait till you hear this, a facial analysis expert, a human lie detector, an executive interview skills mentor, and communication skills Sales training and a keynote speaker and author. This is his book. This is Joseph. You're very welcome to the show. And as you can see, his book is there behind him, but I have, I have it, I have it here in my hand. You're welcome, Joseph.

Joseph McGuire:

Oh, Louise. Thank you. It's absolute pleasure to be here. Thank you.

Louise McDonnell:

Very good. So do you want to maybe tell people a little bit? I know I've given you an intro there, but I think the words that stand out for me are the facial analysis expert and human lie detector. That's just so cool, if nothing else. Tell us a bit about your backstory. How did you become this person? How do you specialize in what you do?

Joseph McGuire:

Yeah, I was reading people as a child. I just intuitively knew stuff about people and particularly I knew who was being honest and who wasn't. just thought, okay, it's so obvious to me, it must be obvious to everybody else. And it was only as I grew, particularly into the teenage years, I realized, oh, this is something different because they're not saying what I'm saying.

Louise McDonnell:

I have to dig deeper. Tell me, there has to be a good story behind that. So as a child, like tell us, give us an example.

Joseph McGuire:

I guess I, I suppose there's two, two things immediately come to mind. When my parents would have visited, particularly either my uncles or my father's work colleagues in the house, I can remember I would know who was being real, who was putting on the front, and obviously I wouldn't have had the words for that for that at the time, but I would know who was bluffing. That's the best, probably the best word. And who, you know, who was acting confident and, you know, the big man and all of that. And it was almost like I could see that if you, if you stuck a pin in the balloon, the balloon would burst, you know, and it was just so blatantly obvious to me. And then my dad would bring me to soccer matches as a kid. And I could tell, I could see the patterns of play before they developed. I could see which players were, were really confident and which players were shirking and pretending to be engaged, but really hiding. And I could see whose heads dropped you know, if things went against them and, or who got, you know, who got fired up could see that the positional play, but not, not just in the sense of positions, but again, who was almost avoiding possession and all of that. I don't know. It was just. Obvious, you know, I, I can't, can't say anything more than that, but

Louise McDonnell:

I never thought of it in that context before that if you're not confident enough, you don't even want to be past the ball, or when you get the ball, you just want to get rid of it as fast as you can and not necessarily be strategic. Okay. Excellent. Love this.

Joseph McGuire:

And then I, I lost my confidence as a child. I lost my confidence at quite a young age to where my, my grandparents died. My mother's parents died within sort of six months of each other. I had tonsils and adenoids out at the sort of age of seven. It was all, that was all within sort of six months and I lost my confidence. So growing up as a teenager, I, the only thing that kept me going was football. So I had a group of friends, but I was largely largely the silent type. So I observed and I observed and I observed. And then many years later, when I moved and moved initially to Israel for a time, then I moved to London. That's where I started to study. And I became, I trained as a shiatsu practitioner and I was introduced to the Chinese, the ancient Chinese traditional face reading. And I was introduced to it initially as a diagnostic tool used in medicine. But for me, it was just, Oh, I'm home now, this is, you know, light bulbs flashing everywhere. So I delved into it and I learned that the Chinese had been using it in business and politics over 3000 years. And the understanding was that our personality is revealed, personality, character, behavior, style, communication patterns, stress triggers and responses, parental influences, health, all revealed in our static facial features. And I just immersed myself in this and. When I moved from London to Hamburg in Germany, I started teaching it initially to healthcare practitioners, initially as a diagnostic tool, but I was really more fascinated by the personality behavior style of communication stuff. And I was just bringing more and more of that in. And then when I moved back to Ireland, I focused more on that. And. Although I worked as a therapist for like 30 years, I mean, I was reading people anyway, and I was paying attention to body language and a lot more, not just the static facial features. I then did a lot of study over recent years with former FBI trainers in interrogation, negotiation, elicitation, body language. So I've been working primarily 10 years. And there's obviously a lot of applications for it. And you mentioned the human lie detector a bit. It wasn't work I was looking for, but a lot of what has come my way over the last 18 months in particular has been people who've either been conned, deceived, betrayed, or were concerned that they might be, but typically what they'll do there is they'll send me a photo of somebody, or they'll send me a video if they can get one, which is even better. And I'll go through it with them. It'll range a Zoom call and I'll go through it with them. And did you not see this? Did you not see that? These are red flags to look out for.

Louise McDonnell:

Wow. So. I'm just thinking straight away of anybody that, who would regularly record video and be putting it out on social media. so you can look at any of that video and you can read the face and you can, and you can tell things about it. God, I think I'm going to put something over my face now, but that is so cool. okay. So I know you knew you use this a lot. Let's say if you have people within interview scenarios. So you can tell if somebody's. making up stuff, or if they've actually, you know, done all the stuff on their CV.

Joseph McGuire:

Yeah, I've worked on both sides of the interview table. So I've helped with the interview process where I'm part of the panel. And I'm typically introduced as a colleague or an associate. And then I will, if I speak during the interview, it's typically to alert the colleague or colleagues. But I'll. There's something here to delve into.

Louise McDonnell:

Okay.

Joseph McGuire:

I won't ask a direct question. I might just make a comment, but it's to alert them. Oh, there's something here. And then after the interview, I will write up a profile based on what I've seen and heard, and particularly to highlight areas they need to focus in for a future interview. And especially if there are any red flags again.

Louise McDonnell:

Wow. Okay. And so then how does that work then if, let's say you're helping somebody in a scenario where they're getting ready to do a big pitch and they need this pitch to go well.

Joseph McGuire:

Yeah, it's about particularly, well, it depends on whether it's a virtual space or an in person because it is different. But if we're talking about the virtual space, we'll do a run through where they're pitching to me. So we'll do a role play thing and I can be, I can be pleasant or I can be really difficult and I will invariably switch between them because I want to see how the, how the client behaves under pressure.

Louise McDonnell:

Okay.

Joseph McGuire:

And so we will then do a breakdown, a debrief in terms of, okay, this is how you came across. This is how you spoke. this is what showed on your face. You are using too much or too little in terms of body, you know, gesture. You are hesitant here. And then we will also look at what to look for in terms of the people you're pitching to, because, for example, We tend to think is a good sign is if we're pitching, if so, if the person we're pitching to starts to smile, and that's not what we want to really s We think it's a positive, but it usually means, oh, is entertaining, but that's all it is.

Louise McDonnell:

Okay.

Joseph McGuire:

What we want to see is somebody being you. You know, showing a thoughtful expression on their face, maybe stroking, you know, if it's a male, maybe stroking their chin or if it's a woman, yeah, maybe you know, head to the side and the hand side of the face thinking we want to, we want to see that they're thinking and you know, other, obvious things like that. if they start to lean back in the chair or losing them.

Louise McDonnell:

And if you're doing a pitch. And you see somebody smiling, what do you do? You know, you have to change tact to get their attention.

Joseph McGuire:

you have to be able to think on the spot. So you have to pay attention to when they did it. what did you just say? What did you just tell them at that moment that brought them into that place where they're smiling? Because it means they're entertained rather than interested. you have to be able to switch there and then to, because up to that point, they were interested.

Louise McDonnell:

Yeah. Yeah.

Joseph McGuire:

So you go back and you have to have practiced and practiced and practiced for stuff like that.

Louise McDonnell:

And when somebody sits back there again, you know, something you've just said they've decided no. Yeah. and if they're like, someone's tilting their head or if a man is stroking his chin, so, you know, keep going.

Joseph McGuire:

Yeah. They're interested. Yeah. It doesn't mean they're convinced, but they're interested.

Louise McDonnell:

Okay. So what else should you look out for then?

Joseph McGuire:

Yeah. You look for whether they're leaning back or leaning forward. If they're leaning forward, they're definitely more interested. They're more alert. They're more tuned in. So they're paying attention. And then obviously there's the question of whether they ask any questions or what. So I would have no hesitation in the middle of a pitch personally asking, you know, I'm paying attention to the subtle signs, obviously seems to me that's, that's piqued your attention. Would you like to hear more about that particular point? Would you like me to focus more on that? It depends. There's a lot of it depends, unfortunately, but it is about watching their response. And that does require practice because generally speaking, if somebody is pitching, and particularly if they haven't done it before, they're nervous.

Louise McDonnell:

yeah. I'm even thinking of myself. I'm going to be very, I'm going to be very, honest here and selfish. So I'm even thinking like, I would be pitching generally in like maybe two different scenarios. I might have people in a workshop or on the, they're on the screen with me. And actually what you're saying is great cause I can see them. But then you might be pitching in a webinar where you might have a few hundred people, but they're not on screen, but it's actually amazing. I can feel, I can know when something's going well, even though I can't see people. I don't know how I I know when something is not going well, I remember once doing a webinar and at the time I was using Zoom and you know, Zoom were always changing, like there'll be an update here and an update there. so at one point, I don't even know if it was Zoom's fault, it was definitely mine. I had, was integrating the lead page that I was using at the time into Zoom and whatever way I integrated, I messed it up. And so everybody came into the webinar as a number rather than their name. And I'm not joking, it was the weirdest webinar I ever did. It was just, I could feel it. I could just knew, I said, Oh, everybody feels really uncomfortable here because they were all there as numbers. Yeah. Oh yeah. And it was the smallest, simplest thing that totally upset everybody, including me. So yeah. how does, does it go beyond that? Like how can you tell in a scenario where you can't see the people, have you any tips or is that just not what you do?

Joseph McGuire:

Yeah, it is. There's one thing we tend to forget or simply not aware of. Our whole body is an antenna. Our whole body is in it, because I'm not, I'm not just looking with my eyes. I'm not just listening with my ears. Like the Chinese symbol for listening includes the eyes, the ears, the mind, the heart. And it's about combining all of them together, but the whole body is an antenna, which is continually receiving and transmitting. And we're mostly not attuned to it and increasingly not attuned to it because we're spending so much time looking at these little devices in our hands, and people are becoming more and more disconnected from each other. But when we go back into the body, our body will tell us so much. About what's really happening in the environment around us, even in a virtual scenario where there's 20, 30, 100 people on screen, we're picking up so much information. We just don't realize that we're transmitting as well. So, before going into a presentation of any kind, whether it's a webinar or a pitch, whatever, it's important we pay attention to being relaxed, calm, confident, and unless we're dealing with a Finnish or German business audience, smile.

Louise McDonnell:

And why would you not smile for the Finnish and German, because they don't want that.

Joseph McGuire:

Not in a business context, they expect you to be serious. I had a wonderful call yesterday with an English business professor, he's living in Finland. And it reminded me of a conversation I had with a sales trainer friend some years ago, where he told me about giving a sales training presentation in Finland. And he said the people were just looking at him no expression, whatever they, they just looked blank and he was getting more and more stressed as the presentation went on. So at the end of the presentation, everybody else went out of the room. He went to the organizer and said, Oh, that was so stressful. Did they really hate me that much? And the guy said, no, they loved it. That's how they are. And then they went into the bar afterwards and everybody was happy and they were telling him how wonderful it was. But in that space. It's not about smiling,

Louise McDonnell:

and it would have been so useful for him to even have that knowledge beforehand, because there is nothing worse than when you're presenting than trying to read the room. And, you know, I even find that because I'm so used to presenting on online. That when I go on stage in person in stage, I'm like, Oh, Oh, I have to, you know, this actually, I nearly think I'm nearly more comfortable now online. Cause I, I do it, I do it way more, you know, I do it all the time. So yeah, you're right. There's a difference. Okay. Another question for you. So for anyone here, that's regularly creating video content. And they're, you know, they're in the video themselves, what should they look out for? Like, what should they avoid? And what should they, you know, want to include? What should they do?

Joseph McGuire:

Yeah, that's the obvious thing about the background and making sure the background is not too cluttered and that it's not distracting or detracting from them.

Louise McDonnell:

Like

Joseph McGuire:

your background is nice and calm. So it's, and your colors and your presentation, how you, how you present, like you have a very, and I don't say nice things for the sake of it. You've got a very open, pleasant expression on your face. So you're automatically very welcoming. So you want to welcome people in, whether, even if you're just recording it at home for yourself or putting out later, you want to welcome people in. So you start with the smile, and that needs to be what we call the full Duchenne smile, where the eyes are smiling. All right. There's what's called the social smile and what my great friend of mine, headshot photographer refers to as the bridesmaid smile. You're off to the side and yeah, you're a little bit jealous of, you know. You get pain

Louise McDonnell:

in your mouth from smiling, you're fed up. Yeah. How do I smile again?

Joseph McGuire:

Yeah, absolutely. And you'll see it with a lot of celebrities and politicians. Like if you go online even and look at photos of politicians and celebrities, particularly, you know, if they're appearing at a function or something, you'll see the mouth is smiling, but in many cases, the eyes aren't. So you have to practice smiling so that it's just second nature when you go on, you smile and that automatically welcomes people because when you see somebody giving that full Duchenne smile, it tells them you're welcoming them. You are not a threat. You're open to them. Even in a virtual setting, you're open to them. And when you smile, when you genuinely smile yourself, you're lowering your own blood pressure. And again, even in a virtual setting, when you see a full genuine smile, it triggers a mirror neuron response in you, which relaxes you and it forms a connection. So that's the most important thing. Is the smile, and then you need to be relaxed, you need to, and if that requires practice and practice and practice in terms of getting in front of the camera, then you do it because it's just so natural nowadays, like the first. videos I posted online, I wasn't planning to do any video, and I just happened to visit a friend of mine one afternoon. She was living near me at the time. Beautiful Polish lady, a photographer, videographer, and she just said, okay, you're here. It's a sunny day. We're going down to the park. You're going to shoot videos. And that's how I started. you know, sometimes you just have to get out of your comfort zone because I know a lot of people are terrified of being on video. And if you get it wrong, you get it wrong. And sometimes it's okay to even post a mistake.

Louise McDonnell:

Oh, yeah, you're better done than perfect. But I have a, I have, for a service, I have some clients that work with me on a monthly basis where there was one lady in particular, she's the one, the reason I started it, that like we would have discussions about her creating a video and we would plan the video and we would have the video content, you know, practically done. She just needed to do the video and then she just never would, she just never would do it. when she did do a video, she sent it to me and I'd be like, Oh my God, she looks like a rabbit in headlights, like terrified, you know, absolutely terrified. And so what we did then was we used to set up a scenario like this, where I would interview her we would agree the questions, the questions would all be about her business. I'd ask the question, she'd answer it, because she was chatting to me and she knew me quite well, she was relaxed and smiling And then all we did was cut me out and then she had the videos.

Joseph McGuire:

Absolutely. Absolutely. And I'm sure you know it yourself, like the number of times you make a video and you just get it wrong. So you just do it again. And you get so into the practice of doing it that you stop thinking about, Oh, I'm on camera.

Louise McDonnell:

Yeah. But I also think that sometimes people are too self critical. You know, so they're like, Oh, I don't like how my hair looks, or I don't like the sound of my voice, or I don't like, and you're, I always say that nobody is thinking as much about that as you are, you know,

Joseph McGuire:

they're thinking about themselves. Absolutely. That's how we all are. Yeah.

Louise McDonnell:

Yeah. you know, you're putting something out there that's you, but you, it's once it leaves and goes out there, it's out of your control. So you, you want it to represent you as best as possible.

Joseph McGuire:

Yeah. One of the lessons I learned a long time ago, probably one of the most, most invaluable lessons I learned was that not everybody will like you. it's a very powerful lesson because when you get that and you realize, Oh, then I'll just focus on the people who do like me.

Louise McDonnell:

Yeah. Yeah. You don't have to appeal to everyone. You just need to appeal to your ideal customer, basically. Yeah, exactly. So tips we're going to video. So we just relax, smile, practice, watch it back. What's a red flag. I know I'm, I'm going to ask this and I'm sure I know the answer already. Sometimes when I get really into something, my hands just take over and I have to say to myself, stop it, Louise, because they're so, I imagine that's distracting.

Joseph McGuire:

It depends. Like, I use my hands a lot. It's probably because I desire, I wish I were Italian, but that's a separate matter. But it's just, it's to be natural about it. If you're, if you naturally use your hands a lot, use them. Don't be waving them around like frantically. Whoops. Use them because it's natural to how you express yourself. And if you're, if you naturally use your hands a lot when you're speaking, and you then control you, you know, you tighten up or whatever, like I'm obviously punching my shoulders here. It shows in, it shows it, it tends to reveal itself in your tone of voice, but it also shows in your, even if you're just seeing the shoulders, people will be aware there's a tension there. And If you're showing more of yourself where it's, it's sort of your, your upper torso or a good part of your torso, it's to make sure, and your hands are visible, make sure your hands are, are open. Even if you're sitting at a table or a desk, for example, and your hands are on the desk, make sure they're facing up. Like, you'll look, you'll see a lot of interviews of Mark Zuckerberg, where his hands are flat, On the desk, and it's not that it's necessarily a red flag, but I'm very clearly not inferring that he is lying, but it always makes me think something is being hidden here. And when we meet somebody in person, we are hardwired to pay attention to what their hands are doing. That's the first thing we recognize. what are their hands doing? And that goes back to our ancient ancestry, where our ancestors had to recognize instantly whether somebody coming towards them was a friend or a foe, were they carrying a weapon. So if you meet somebody and their hands are hidden automatically and you don't know them, Hmm, I wonder. So you, it stops you being fully relaxed.

Louise McDonnell:

So hands are okay, but open and upward.

Joseph McGuire:

Ideally. Yeah.

Louise McDonnell:

If you don't want to see someone like this.

Joseph McGuire:

Tell you their tents.

Louise McDonnell:

It tow shows you their tents. Right. Okay. Okay, so I think they're great. Chip, tips were going on video. Anything else? Any big red flags that people, that you see all the time when you're looking at videos and you go, oh, oh, oh no. Joseph McGuire: Yeah, I don't know if you're familiar with the TV series. Lie to Me. I know it's not going anymore, but it was it was very popular a number of years ago, and you will see clips online. It was based on the work of Paul Ekman, who was a research psychologist, and Ekman and his colleague Wallace Friesen did a lot of study over many years in various societies, both, you know, modern urban societies and very remote tribes who had never experienced the, you know White man or seeing photographs or anything before. So what they did was they, they, they discovered that there were 7 what they call universal micro expressions. There's, you know, happiness, sadness disappointment fear, anger surprise, and contempt. And contempt in particular is the one to look for. And a micro expression is literally like that. It happens, like, instantaneously. So what you'll sometimes see with politicians in particular is if, particularly if they're being, They're apparently being emotionally expressive. You'll sometimes see that when they're being interviewed, you'll sometimes see a little flicker on one side of the mouth. It could be either side. And it just, it's just the corner of the mouth just flicks up for a moment. And if you see that it's contempt. Or if you see that, or if you see somebody being questioned and they, you know, they roll their eyes and I do have a video of one of our government ministers doing that in an interview. I do use that. So if you see something like that, they're clear red flags. They're, they're the most blatant ones where I'm concerned, or one, one other one. If I know, and this is more when you're dealing with somebody, you know, you know, something about them. If you know, which is their dominant hand. Right.

Joseph McGuire:

Pay attention to that. And if they start again being quite expressive, but they start using their other hand for it, primarily their other hand, something is off.

Louise McDonnell:

Oh, goodness gracious. So in your book. This is your book face facts, and I have to say I have really enjoyed looking through it. It's really, really, really interesting. And you break down all the, I don't want to be making noise now flicking pages, but you kind of break down all the different. First of all, the shapes of the faces, and then you go into the different parts of the face, and you give lots of examples about I was like, I don't know what shape face I have. I was thinking I'm going to get a photograph and draw a circle on it. I think, I think it's probably oval, but anyhow and you go through all the different shape faces and then you go through the halves of the faces and you go through the hairline, the forehead, the eyebrows, and you have examples of very famous people and, it's very interesting. I do recommend you pick up a coffee, but. Somebody that, that's very much in the news at the moment. And you talk about it in the book is Donald Trump. So I'm gonna ask you just to, give your opinion on, on, I'm gonna share the screen here for those of you who don't know what Donald Trump looks like. So this is from the the White House. cause I, I'm, I have another lady that I want to take us through in a minute. Hang on till I, can I make this bigger? There we go. Okay. Can you see that?

Joseph McGuire:

Oh, yeah. Yeah, absolutely. And yeah, and I've often worked with smaller images like that, than that, like people will send me. I can still get a lot of information for them. So, yeah I do work a lot with photos. Yeah, the, the first thing, the first thing about Donald Trump, he actually has quite strong features, like his face, his face is relatively square. And when, in, in constitutional terms, that tells you that this is somebody who has a Quite a robust constitution, physically, mentally, emotionally. So, it takes a lot to really knock him off his stride. You'll also notice he's got quite a prominent chin. His chin comes forward. So, when you see that on somebody very, very determined individual, his nose is also very well proportioned in terms of the size of his face. So, when you see a strong, well formed nose like that, tell you this is somebody with plenty of drive. So again, very determined individual. There's two other particular things that immediately jump out for me with Trump. If you look photos of Trump when he was much younger, his eyes are much more open. But I don't know if it's true or not, but I did read it somewhere that he cultivated the narrowed eyes based on the Clint Eastwood characters from, The Fistful of Dollars trilogy, you know, Good, the Bad and the Ugly, etc. Because he thought it made him look more macho. Now, whether it's true or not, I don't know. But when you see somebody with narrowed eyes like that, and it's not because of any visual impairment, it tells you when you meet them, they're looking at you in a very clinical way. They're appraising you to decide whether you are of use to them or not. Yeah. Yeah. Yeah. Oh, absolutely. And one other particular thing about, you know, you can't see it so clearly here, but his eyebrows. are quite thick and they're quite straggly. So when you see that on somebody, it means their mind tends to go in a lot of different directions. They're easily distracted. It does have a reputation for that. But if you're meeting somebody or you're pitching to somebody whose eyebrows, you know, the hairs are straggly and going off in several directions, you're going to have to work hard to bring their attention back to whatever you want them to hear.

Louise McDonnell:

Okay. Wow. Anything else then on Donald?

Joseph McGuire:

that's the primary thing. he can appear to be a lot less intelligent at times than he actually is. Interesting. I would not underestimate the man's intelligence. he, one thing he recognized, this is not so much from his face. It's, it's partly just from observing his behavior over a long period of time. One thing he recognized a long time ago is that most people. Regardless of who they are, regardless of whether they're successful or not, most people have a great deal of insecurity about them. They're deeply insecure about something. And he has targeted that to build Brandon. He comes across as the alpha male in almost any situation. He pushes hard because he knows most people won't push back.

Louise McDonnell:

Okay. So she's only come into our into well as, you know, really jumped into the spotlight in the last week or so from when we're recording this. So Kamala Harris, again, this is from the White House website. tell me what, based on this photo and for, and I know you haven't studied her as much as you would have Trump for obvious reasons. So what do you, what do you see here? Okay. Okay.

Joseph McGuire:

Yeah, obviously this is, this has been photoshopped. There's no question about it. It's, it's, it's a, it's a very tidied up photo. But there's, there's so many things that jump out here. You notice that the lower eyelids are quite flat, quite straight across. So when you see that on somebody, it tells you that they really value loyalty. if you're in their circle and you let them down, you are out. Very simple. the eyes are kind of almond shaped. So, when you see that, it means they can be very seductive. And I don't just mean in a sexual sense. They can really draw you in. And she, has quite a wide mouth. So it means she's well able to speak. She can be very, loquacious, very talkative, very chatty, very articulate if she wishes to be, but she can use that combination of being chatty and charming to draw you into whatever it is she wants you to believe, whatever she wants you to see. She also has a very well, well formed nose. So again, a woman with a lot of drive. So, in terms of this presidential contest, she's going to push hard. You don't get into her position without having that drive anyway, but when you see a nose as well formed as that, this is somebody, again, very determined. Her chin is also forward like Trump. it's also very sort of square chin in a sense. So, This is somebody who's very practical in how she applies herself. She also has quite a high forehead. So potentially she's naturally, and it's quite a vertical forehead. So it tells you that she's naturally a planner. And her eyebrows are, I know when eyebrows are very important for women, and I know a lot of women, you know, shape and sculpt their eyebrows, but her eyebrows are particularly tidy. And you notice at the beginning of the eyebrow, they're quite thick. So it tells you she doesn't start anything until she's very well prepared.

Louise McDonnell:

But Joseph, what happens like with women that go and get their eyebrows tattooed? so their eyebrow is based on the shape of their face and the therapist who's creating that because maybe over years, you know, your eyebrows tend to disappear.

Joseph McGuire:

Yeah. When we see any kind of, Cosmetic or surgical change from a face reading perspective, we, we regard that as an external manifestation of a desire for internal change, or we want to, we want our features to represent something. So it depends on what we actually see, in my case, I would probably recognize what was the natural shape and size of the eyebrow. But even if we just look at what's actually presenting on the surface there if it's a. Thinner eyebrow shape that's presenting. It tells me this person does not want to be overloaded with information where a thicker eyebrow. If you're presenting to someone, again, going back to the idea of pitching, if you're. Pitching to somebody with thick eyebrows. You better give them all the information they want because if they feel, that you are holding back on something, they lose interest very quickly because they're not sure they can trust you.

Louise McDonnell:

Wow. Okay. Okay. So that's super information. Anything else on Kamala before I stop sharing the screen?

Joseph McGuire:

Yeah, this I don't know whether it's her actual face or whether it's just fleshed out. Okay. On the photo, but you notice her cheeks are nice and very nicely rounded. So that typically represents empathy. So when we see nicely rounded cheeks, particularly the lower cheek like that, it's an indication that this is an empathetic person.

Louise McDonnell:

Brilliant. Okay. That is really, really interesting. So. Thank you. I'm even just thinking here as I'm talking to you, like, if you knew you were going to be pitching to people, or if you knew that there was people coming into an event or, and you knew who they were, it would be wonderful to go and study their faces.

Joseph McGuire:

Absolutely.

Louise McDonnell:

You're not having to do it on the spot, on the moment.

Joseph McGuire:

Yeah. It's all about, you know, the, the old Benjamin Franklin thing fail to prepare, prepare to fail.

Louise McDonnell:

Well, what I can say to everyone is if you want to prepare for your pitches or if you want to learn how to improve your pitches, you got to check out Joseph Maguire. And the first thing you should do is check out his book. But if people want to find you on social media or on your online in general, where would they come across you?

Joseph McGuire:

Best place to find me is LinkedIn. It's where I'm most active. I am on Facebook, but LinkedIn is where I'm most likely to be hanging out.

Louise McDonnell:

Fantastic. So they'll find you under Joseph Maguire, that's M C G U I R E. we'll put all the link to all your socials and everything and where you, they can buy your book. In the show notes, we'll have that on my website as well. So it will be on my website under sellonsocial. media. If you enjoyed the show, I would love to hear your feedback. So if Donald Trump and Kamala Harris wants to get in contact and let us know what they thought, if they agreed or not, be sure you'll find Joseph on LinkedIn. You'll also find me on LinkedIn as well. You'll find me under all the other socials under sell on social M. If you enjoyed the show, won't you please be sure that you share it with someone that you think would be interested, whether that be a friend or a family member, or maybe it's a group, a business group make sure you share a link to them and make sure you subscribe so that you don't miss any further shows and if there's a, anything at all that you want to feedback, please sure to get in touch. Thank you so much. I. Thoroughly enjoyed this conversation. I am now going to be going away wrecking my head, thinking about everything that I should be doing, I should have done. I'm actually going to open up some old zoom videos that I have of different pitches I have done. And I'm going to watch myself and I'm going to watch the people that were listening and see, and see how that goes. So thanks very much. Any final thoughts then Joseph.

Joseph McGuire:

Yeah, I just just a comment about yourself, if I may, and it's not to put you on the spot because it's a very positive thing. you're kind of commented on your own face shape, but your face shape is naturally oval. And that's an indication that empathy is very important to you. Caring is very important to you. Harmony is very important. So if anybody is pitching to Louise, it should be calm. And pleasant, because if you're in a situation and somebody's being really stroppy or aggressive towards you, it turns you off very quickly.

Louise McDonnell:

That is very true. Very true. Very true. Thank you so much for all your insights. I enjoyed it so much. Thanks, Joseph.

Joseph McGuire:

Oh, thank you, Louise. Absolute pleasure.