The Social Media Takeaway - Louise McDonnell
Welcome to "The Social Media Takeaway," a marketing podcast hosted by Louise McDonnell, tailored for coaches, consultants, and online entrepreneurs eager to harness the power of social media for effective sales and lead generation. Each episode features Louise engaging in insightful conversations with a diverse lineup of guests, all of whom are distinguished experts in their respective fields.
Dive deep with us into the ever-evolving world of social media as our guests unravel the best takeaways from their wealth of experience. Whether it's exploring the latest trends, uncovering industry secrets, or getting a behind-the-scenes glimpse of the digital marketing world, "The Social Media Takeaway" is your go-to resource.
Listeners can expect a treasure trove of actionable advice, practical tips, and innovative strategies designed to amplify your online presence and boost your business. With Louise's engaging interview style and her guests' expert insights, this podcast is an invaluable tool for anyone looking to make a significant impact in the digital arena. Tune in to "The Social Media Takeaway" and transform your social media endeavors into a successful journey!
Episodes
58 episodes
Pitching to Journalists: Strategies That Get Your Story Published
In this episode of The Social Media Takeaway, I’m joined by Bobby Power, publisher of Go Wild Magazine, who shares how to leverage both print and digital media to boost your brand visibility.From his journey in traditio...
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Season 1
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Episode 58
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26:25
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Creating Recurring Revenue with a Small Community
In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.We’re diving into:<...
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Season 1
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Episode 57
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21:23
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Sales Made Simple: How to Book More Calls & Close Deals
In this episode of The Social Media Takeaway, I sit down with Wendy Weiss, founder of Salesology, to break down her proven 3-step prospecting method that helps businesses book more calls, convert leads, and grow revenue.Here’s what you’l...
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Season 1
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Episode 56
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19:58
How to Book More Podcast Appearances and Build Authority
In this episode of The Social Media Takeaway, I sit down with Liam Austin, co-founder of Talks.co and Entrepreneurs HQ, who has helped over 100,000 entrepreneurs grow their businesses through digital media. 🚀We uncover: ✅ How to...
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Season 1
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Episode 55
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29:11
Repurposing Content Like a Pro: Extend Your Social Media Reach
In this episode of The Social Media Takeaway, I sit down with Deirdre Sullivan, who turned her traditional flower school into an online sensation, amassing over 338,000 followers across Instagram, Facebook, TikTok, and YouTube. 🚀We dive ...
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Season 1
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Episode 54
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24:50
Social Media Marketing: The Top 10 Mistakes To Avoid
In this episode of The Social Media Takeaway, I dive into the 10 most common social media marketing mistakes—and more importantly, how to fix them fast. From setting clear goals to knowing your audience, managing expectations, and leve...
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Season 1
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Episode 53
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14:31
LinkedIn Strategies for 2025: How to Get Clients & Grow Your Business
In this episode of The Social Media Takeaway, I sit down with Joe Apfelbaum, CEO of Ajax Union and LinkedIn marketing expert, to break down the exact steps to help you get noticed, attract the right people, and grow your business on Li...
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Season 1
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Episode 52
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29:27
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Manifestation & Hypnosis: Reprogram Your Mind for Success
Ever feel like your own thoughts are the biggest obstacle to your success? You’re not alone. In this episode of The Social Media Takeaway, I sit down with Danielle Serpico, a mindset coach, NLP trainer, and author, to dive into...
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Season 1
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Episode 51
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24:37
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10 Game-Changing Social Media Tips for 2025 with Ross Brand
In this episode of The Social Media Takeaway, I sit down with Ross Brand, a trailblazer in live streaming and video podcasting. With over 1,000 live shows, bestselling books, (including “100 Livestreaming & Digital Marketing Predic...
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Season 1
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Episode 50
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47:34
2025 Social Media Marketing Predictions from 6 Industry Experts
In this week’s episode of The Social Media Takeaway, we dive into the must-know social media trends for 2025, featuring expert insights from leaders across LinkedIn, TikTok, YouTube, and beyond. Our panel of specialists, including Louise Brogan...
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Season 1
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Episode 49
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36:10
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Cybersecurity Expert Tips: Avoid Scams and Protect Yourself and Your Business
In this week’s episode of The Social Media Takeaway, I’m joined by Wayne Denner, a cybersecurity expert who shares essential tips for staying safe online. With cybercriminals ramping up their scams, Wayne explains how to spot phishing emails, a...
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Season 1
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Episode 48
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33:17
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TikTok for Business: Best Tips and Practices
In this week’s episode of The Social Media Takeaway, I’m thrilled to be joined by Julie Burke (JulesRulesIRL), an Irish comedian and social media sensation who has taken TikTok by storm since launching her channel 4 years ago. We dive into the ...
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Season 1
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Episode 47
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24:15
Profile Pictures: Tips from a Top Headshot Photographer
In this week’s episode of The Social Media Takeaway, I’m delighted to be joined by John Murray, a professional headshot photographer and personal branding expert. We discuss the importance of authentic profile pictures in building trust and con...
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Season 1
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Episode 46
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27:12
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Referral Marketing Strategies for Business Growth
In this week's episode of The Social Media Takeaway, I’m delighted to have an old friend on the show, Gill Russel, a business growth strategist. Gill shares her expertise on referral marketing and networking, including how to build effective re...
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Season 1
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Episode 45
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20:42
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YouTube for Business Growth and Lead Generation
In this week’s episode of The Social Media Takeaway, I’m joined by Anita Wong, a YouTube and video strategist, and she helps business owners use YouTube to grow leads and increase visibility. In this episode, we discuss how YouTube can...
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Season 1
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Episode 44
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28:39
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Why Clear Offers and Strong Strategies Drive Sales
In this week's episode of the Social Media Takeaway, I’m delighted to welcome Debbie White, an award-winning marketing expert with three decades of experience working with major brands like Starbucks and Nordstrom. Debbie joins me to dive into ...
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Season 1
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Episode 43
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29:44
Work Smarter with AI: Increasing Productivity and Saving Time
In this week’s episode of The Social Media Takeaway, I’m joined by Alastair McDermott, a consultant, author, and podcast host with over 17 years in business and tech. We dive into the practical capabilities of AI in everyday work, from handling...
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Season 1
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Episode 42
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39:00
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LinkedIn Marketing: Tips for Success with Louise Brogan
LinkedIn is a powerful tool for professional and business growth, but where do you start, and how can you use it without getting overwhelmed?In this week's episode of the Social Media Takeaway, I’m excited to welcome Louise Brogan, an in...
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Season 1
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Episode 41
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31:23
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Proven Sales Strategies: From Conversations to Conversions
Sales can often feel daunting, especially when you're unsure how to start conversations or handle objections. But what if you could turn those challenges into opportunities and connect with clients on a deeper level? In this episode...
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Season 1
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Episode 40
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26:53
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Death & Social Media: Protecting Your Digital Footprint After Death
If you died today, what would happen to your digital footprint including your social media accounts. Our social media presence, personal data, and business profiles can continue to exist after our death, causing challenges for our loved o...
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Season 1
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Episode 39
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25:24
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Create a 6-Figure Retreat Business with Leni Cavocos
In this week's episode of the Social Media Takeaway, I am delighted to be joined by Leni Cavazos, a marketing and business strategist who helps coaches and entrepreneurs build six-figure retreat businesses. We dive into the power of hosting tra...
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Season 1
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Episode 38
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39:36
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Leadership Strategies for Employee Retention
A company is like a tree—its roots representing the people and their connections. If the roots are weak or disconnected, the tree cannot stand strong. In this week's episode of The Social Media Takeaway, I’m joined by Roxanne Derhod...
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Season 1
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Episode 37
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25:47
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Social Media Strategies for Small Businesses
In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares...
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Season 1
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Episode 36
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34:30
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Turn Your Social Media Time into Sales
Are you spending hours on social media but not seeing those hours turn into sales? You're not alone—69% of businesses feel the same way! In this solo episode, I’ll be diving into how you can maximize your social media time to drive real results...
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Season 1
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Episode 35
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25:26
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Aligning Brand and Vision: Strategies for Business Success
In this week's episode of The Social Media Takeaway, I am delighted to welcome Melissa Henry, the founder of Helluva Brand™. As an expert brand strategist, Melissa helps visionary entrepreneurs create a brand that not only represents their visi...
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Season 1
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Episode 34
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32:35
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