The Social Media Takeaway - Louise McDonnell

AI is Disrupting Marketing - Here’s how coaches and consultants must adapt on social media

• Season 1 • Episode 70

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This week, I’m doing something a bit different…

I’m handing the mic to my copywriter, Katy Prodromou, who’s interviewing me for a change. Shedding light on the biggest shifts I’ve ever seen in the online space and why coaches and consultants must pay attention.

AI isn’t just changing how we create content. It’s changing everything. And if you’re still relying on random posting and hoping for leads, you’re already falling behind.

In this episode, I share exactly how I’m helping coaches and consultants future-proof their business with my 5-step system, a structure that works with AI to make your marketing faster, smarter, and more effective.

What you’ll take away:

  • Why AI is disrupting marketing – and what to do before you get left behind
  • The difference between posting content and having a real strategy
  • How I use AI at every stage of my system (not just for content!)
  • What most people get wrong in their social media bios and content
  • Why your email list is still your most powerful business asset
  • A look behind the scenes at my 5-step social selling system
  • How the brand-new assessment will help you spot your biggest lead gen gaps

SHOW CHAPTERS
00:00 How AI Will Affect Your Work
01:09 The Big Shift: AI's Impact on Coaches and Consultants
01:41 Before and After AI
05:55 AI's Role in Social Media Marketing
07:55 The System to Stand Out as a Coach or Consultant
10:37 Why Doing More Won’t Fix Broken Marketing
11:19 Common Mistakes in Social Media Strategy
16:57 Leveraging AI for Business Success
23:15 The Five-Step System for Success
22:48 Upcoming Free Workshop and Final Thoughts

Want to see this system in action?

I’m hosting a free, live masterclass on 24th September where I’ll walk you through it all plus you’ll get a digital copy of my 2025 Content Planner and take my brand-new assessment live with me.

👉 SAVE YOUR SEAT HERE

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
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Louise McDonnell:

So today I'm delighted to be joined by Katy P. Katy works on my team as my copywriter, and we're going to do the show in a little different format this time. in fact, Katy is going to interview me, so I think it'll be really interested in the show. We're gonna be talking about the big shift. AI is disrupting the world and what does this mean for coaches and consultants using social media to find clients. And then we're gonna be talking about the system that you need to use in order to generate consistent sales and for your business. And we're gonna talk specifically about how AI is disrupting this system. So that's why you need to pay attention right now. Katy , you're very welcome to the show.

Katy Prodromou:

Thank you Louise, and it's very nice to interview you this time instead of you interviewing other people. So let's get going. AI is disrupting the world right now and what does this mean for coaches and consultants that are ready to generate leads from their social media?

Louise McDonnell:

Yeah, I think people, if they haven't yet already realized, Katy . I think it's really important to say now that like we are at a time in history, which is really significant. And I know when AI came in and we all started using chat GPT and we all started using all the tools that were coming out. We talked about how the world was changing. But we're a little bit down the road now. We're about what, 12,24? Near just less than two years into the journey with the mass populations using AI tools. And I really believe that we are at a point in history that there's gonna be a before AI and an after AI, for those who maybe think about this for a moment. And I don't think people realize, what this moment means for us and for our jobs and even at a different level. I'm even thinking about my children and what they should study in college because, I think the jobs, like work as we know it, is not gonna be the same in a few years to come. For those of you tuning in who maybe want to give this a little bit more context, I was watching the program, I don't know if people have watched it, the prequel and to Yellowstone 1923 and in 1923 at the beginning of that series. People were on their horseback, like they're in Montana, they're cowboys and they're riding around on their horses. And then towards the end of that series, when they come to town, there's some people on horses, some people in cars. And even there's a scene in the program where they were, walking down the street and some guy's on the street there and he's showing them washing machines and they're like, amazed and they're like, oh, gosh, we're not gonna get those. So if you can imagine a time before electricity and after electricity. Before electricity, think of the jobs that people did back then. So there was blacksmiths, there was people who lit lamps. There was certainly a huge demand for candles. There was lots of different jobs that after electricity became mainstream, not that they didn't exist, but they didn't exist at the same level as they did before electricity. And it's the same even with the horses. I heard a statistic recently that before automobiles, for every 1000 people there 900 and something horses. And then 20 years after the automobile arrived and became mainstream there was even nowadays, there's four horses per 1000 people. So think of again, all the jobs related and how work, how we worked and how work has changed. And I think it's gonna be the same for AI. So there is gonna be the time before AI where there's certain tasks that we do, certain jobs that exist, certain professions that exist. And I think AI is here. We're only in the first 18 to 24 months in terms of mainstream adoption. And I think, in five or 10 years time, there's gonna be jobs that don't exist anymore. I think there's gonna be jobs where there will be a few people AI is gonna do the rest. And I think for coaches and consultants, this is really relevant because they deliver a service, and they need to ask themselves, now is AI gonna replace me or is AI gonna change how I work? And if you're not asking yourself that question, if you're not thinking about it, you really are at risk of being left behind. And so that's what I wanted to focus on for this episode because it's so significant and so relevant when it comes to social media marketing as well. For me social media is a channel to market. It's the same as google is a channel to market. It's the same as the media is a channel. It's the same as networking is a channel, it's a channel to market. And AI is changing how we market as well, significantly. And if you're not embracing AI you're gonna be left behind. And one last thing I'll say is that using. Chat GPT or Gemini or whatever you're using to create content is not using AI for business that's just scratching the surface in a bad way.

Katy Prodromou:

Yes. I see what you mean. Can you get more detail about the way that coaches and consultants can use AI to promote their business on social media and generate leads for them?

Louise McDonnell:

What we need to think about is that, as I said, creating content is not a strategy. You know that you're a copywriter, so there's so much more to it than that. So if you're just showing up on LinkedIn or Instagram or wherever you're on social media, and you are showing up and you don't really have a strategy. You are just creating content or potentially using AI to help you create content. Chances are that you're creating content that's not having an impact. So another way that AI is disrupting the world is that now we have an avalanche of content coming at us because now everybody's a content creator. So the people in the past who didn't really have the ability to create content now can go and put a prompt in that they've maybe got from somebody else and they can create content. So how's that changing the world? How that's changing the world is that it's even harder now to stand out. So when somebody's flicking down through the newsfeed, you've got like a second to get their attention, and if you don't get their attention in a second then they're not even going to notice your content. So what does this mean for coaches and consultants? It means that. And I know I was talking to somebody earlier on this week and they said, I genuinely thought Louise, that when I created content and I posted it on LinkedIn that all my followers thought. I'm like, no. The algorithm decides who sees what, and your followers have an opportunity to see it, but a percentage of your followers will see that piece of content. And if that piece of content is really good and gets lots of engagement like likes or comments or saves. Then the algorithm will show to more and more people. So AI is making our world harder because now there's so much content out there, you really, truly have to stand out. And so that's why I developed a system which is going to help people to stand out. And that system starts with, first of all, really being clear about who you are. As a consultant, as a coach, as a business person, what makes you different? Like, why would I choose to do business with you? And then after that, one of the very important questions that I ask people to focus on is what their core offer is. What are they selling? And oftentimes you find that even the most successful coaches sometimes can be A little bit unclear. I don't know if you find that yourself, Katy , when you're dealing with people that you find that-

Katy Prodromou:

I do. Yes.

Louise McDonnell:

And I always say being clear on your core message is the foundation your core offering. Being really clear on what it is that, you're selling to, who is the foundation. If you don't have that right. You're gonna find that you are, building your house on a foundation which is not solid. And if you're not clear on what it is that you're selling, and if you're not clear on how you are uniquely different, and if you're not clear on the problem that you solve for your ideal customer. Then your marketing is always gonna be weak, so it doesn't really matter what content you put out there, you're never gonna have success on social media. So that would be part of the solution that I would present to people. It's being really clear on the foundational stuff. And then it's about showing up on social media week in, week out consistently, so the people who succeed are there every week, but they're there every week on message. They're there every week with an intentional plan of what they want to achieve that week. So yeah that's all part of it. And then another thing which I think is extremely important is that content alone doesn't do anything. Content gets you awareness, and then awareness gives you the opportunity to engage. Engagement gives you the opportunity to start conversations, and conversations give you the opportunity to sell. And so for many people who just think of creating content and more and more content, if they don't have that system in place to create the leads, then they'll just create content, but they won't get.

Katy Prodromou:

Yes. Absolutely. Yeah. And that takes me to the poll that you've run in the past and you run many of them. So what are the results of your poll about how business owners show up on social media?

Louise McDonnell:

Yeah, I ran a poll recently. It was How confident are you in your marketing. And it's amazing, like the stats are always more or less the same in these 66% of people said they weren't confident.

Katy Prodromou:

Which a huge number.

Louise McDonnell:

It's a huge number. Yeah. I think people think that they just need to do more. They think, oh, I'm not showing up enough. But I think if what you're doing isn't having any impact, doing more is just going to take up more time, but not necessarily give you any more impact. So that was one of the polls. 66% of people were not very confident. Yeah. So yeah, there's definitely room for improve. And the good news is you can improve, you can put solid strategy in place, which is gonna get your results really fast.

Katy Prodromou:

So what are the biggest mistakes that business owners do on social media? The first one you said is creating more content without having a strategy. And how about the rest? Not having a system, you said?

Louise McDonnell:

Yeah. So there's a few different things. So creating lots of content, but not really having a strategy. Do you know what's another one? I don't know if you noticed this. Did you ever look down through somebody's LinkedIn profile? And you look down through the profile and you go, I don't really know what they do. Like most of the time. Yeah. I don't know what they do. And I think there has been this change in the last few years where people are trying to get this really fancy elevator pitch into their headline. I've read so many of those and go, I dunno what that means. So I think that's another huge issue. the whole point of social media content is get someone's attention. The first thing they're gonna do if your post gets their attention on any social media platform, is check out your profile. If they go to your profile and they can't figure out what you do, then they're gone and they won't even remember your post in 10 minutes time.

Katy Prodromou:

They will just scroll on and you lose them.

Louise McDonnell:

Exactly. so that's a big mistake I see people make. And another one is people creating content, that's about them.

Katy Prodromou:

Yes. Yeah. And also, posting their selfies and, things they do in their private life.

Louise McDonnell:

I don't mind that so much. But I think posting, that's just about this is what I do, I had a guy, the other, he goes I've done a script from a video from my website. What do you think? My name is this, and this is what I do, and this is my mission. And I was like, it's terrible.

Katy Prodromou:

Not how they can benefit others, but what they give to others.

Louise McDonnell:

Yes. Yeah. That's what I mean. Like the person who's scrolling down through the post looking at your content, they don't really care. They're wondering what you can do for them. So if your post is about you and if they don't know what you do, you've just lost an opportunity. So that's another mistake that I see people making that they talk about themselves or that their messaging isn't intentional. It's not intentionally trying to reach out to a particular profile of person and get their attention and. bring them on a journey with them. And that journey should be planned. You should be figuring out how you get somebody onto your email list you don't own your social media following if LinkedIn or Instagram or TikTok shut down tomorrow. So would all your connections, if your account was like the likelihood of that happening is probably low, but let's say your account got frozen or you got locked out of your account. You don't want to be depending on That happens all the time. And that's when people contact you and can you help me? I'm like, no. Yeah, so you don't own your social media following and the algorithms can change at any moment. So you might have 20,000 followers or 10,000 followers or 2000 followers, and you might put up a post tomorrow and get 200 people seeing it. Whereas if you have a system where you're consistently growing your email list. You can control. When you email people, you have much more likelihood that they're going to see the email, that they're going to open the email. And even if somebody doesn't open an email, but they see you are emailing them, then they're not gonna forget about who you are and what you do. Like I would rather be ignored than forgotten. How many emails do you get into your email inbox every day that you go? I'm not gonna open that. The person emailing you and you know what they do and you're not going to unsubscribe because in the back of your mind you're thinking, I think I'm gonna need them at some point. I got a proposal in from somebody a few weeks ago, hand on heart. Didn't have a chance to really review it. I got an email from them this morning about like just their weekly email and then I was reminded to go back to them. So I didn't read either email. But I know that proposal is there and I went back and I said, I haven't forgotten about, you just haven't had time. So an unopened email is better than no email at all, and depending on social media is if you're doing that, you do not want to be there. That's the biggest mistake. The people that make the most money from social media are the people with the largest email lists. I say that over and over again. So that's another big mistake people make not engaging enough with the people who are engaging with their content. So just being passive or just, just like posting and ghosting, not actually being present on the platform. You need to be present on the platform to build relationships. And relationships are the people who are gonna eventually be your customer. And I think, can you think of anything, Katy? Mistakes that you

Katy Prodromou:

I think just chasing likes and views instead of as you said, having a strategy and having a system that will draw their attention. Then convert them into leads into interested people and then into buyers. Yes.

Louise McDonnell:

That is so true. Seeing people like, who are obsessed with how many followers and connections they have. I was recently contacted with somebody and they had just under 30,000 followers. And she said, oh, please help me. I can't find any customers. I can grow my following, but I can't find customers. that happens all the time or the people who said, I had a post, I had a video that went viral. But I didn't get anything from it. like the viral content and the growing the followers means nothing if you don't have a system for generating leads. Like I have plenty of clients, some of my most successful clients, the social media of Wonder a thousand connections. You don't need multiple multi connections. You just need the right connections and you need the right strategy. So you're dead, right? That's chasing the vanity metrics.

Katy Prodromou:

Yeah. So let's go back to AI. How can AI help business owners in their strategy?

Louise McDonnell:

It's so true. So the way that we're using AI here in my academy as I said, I have my five step systems. So I have the first step of that is all about your own positioning. The second step is all about understanding your customer and creating a buyer persona. The third step is all around messaging. So getting really clear on your messaging. The fourth step is a really long step. It's about creating your social sales funnel, so that includes creating content, that includes creating an evergreen funnel or a live launch funnel and all the strategy around that and all the tech around that. And then the fifth step is populating your funnel, whether that be through organic content or media outreach or podcast appearances or paid ads. there's a huge amount of tactics you can use. Now, where should you use AI at every step. one of the things I get my coaching clients to do is they do different exercises where I really get them to look inside themselves. Sometimes people are too close to themselves. they can't see the wood from the trees. There was one lady who joined my coaching academy recently, and I was saying to her, so what's different about you? And that's part of her messaging, which it is now. But I was like, can you tell me why? Or Let's go a little bit deeper. Eventually she came back and she said, oh, when I was a teenager, I volunteered and worked with the Samaritans. And I was like, wow, what a great way to differentiate yourself and really associate yourself with that core value, being a good listener. So how do you use AI? You do a lot of research, but then you get AI to come in and help you refine it and refine the messaging so that you come back with some core messages that you use. How do you use AI to create your personas? I know you're the queen at this, Katy . So Katy does a lot of work for me in house, and she won't write any copy till she's interviewed people. So she's constantly interviewing people, getting the transcripts, using the transcripts, then to really delve down into the messaging and what they said and the words they used. And of course, AI is magnificent for helping us speed up that whole process. in messaging. we use a lot of AI prompts to help us with headlines and sub headlines and different copy. But helping us to stick to what we've learned about ourselves in the positioning and what we've learned about our customer. In step two, in the Personas, AI is amazing for step four because if you're creating like a lead magnet. I would not put in here chat GPT or here, Gemini. I want you to create a lead magnet about this.'cause if you do that, it'll give you rubbish. But I would show people how to use AI to create the heading to create this, the first paragraph, to create an outline of what they're gonna talk about, to interrogate that, to go through every paragraph sentence, step by step. We use a lot. I have a lot of templates and prompts that we use. So the whole benefit of using AI is that you get more done faster and it's better quality. And then you can even ask AI to critique your work, when you've it all done and you think you've an amazing job done, and you go, this is who I'm targeting. This is what I want to achieve. What do you think of this? And it'll tell you. And there may be something that you've just missed. So we use AI. It's integrated into absolutely every step, but it's integrated in a way, and this is important, and I know you know this, Katy, that you as the coach, that you're in the driving seat. And that AI is your productivity partner. Because if you let AI drive it, it will give you. The same generic, rubbish that everybody else is So you don't want that. you want something which is really unique to you and which is really gonna work, and AI can help you do it better and faster, but you have to drive it and you have to know how to do it.

Katy Prodromou:

Absolutely. And from the people I interviewed, people who took your program I remember one of them said that using AI and using the prompts is like doing magic . so with the right prompts, you get results much easier, much faster. And for people who are not writers, this is extremely important. No, they don't waste their time looking at a blank screen and wondering what they're going to write next.

Louise McDonnell:

Yes. if you don't have all the foundational work done around your positioning and your customer profiling, then the prompts. won't have the same impact. Yeah. I know it was one particular week we were writing, an opt-in page? And I could see people writing them in front of me with the prompts and they knew exactly what they were doing, and the copy was really strong. And I know you checked the copy afterwards and you were like, yeah, it's really good. Yeah. it is like magic.

Katy Prodromou:

Absolutely. Has anybody from the people who took your program lately talked to you about their results and how fast they results?

Louise McDonnell:

Yeah. One of the things that I'm introducing and I'm testing it at the moment, so it's gonna be out if you're listening to this after the fact. It's gonna be out at the end of September, 2025. So i've started to use assessments in the last number of months in my academy. And we're gonna be releasing an assessment that anybody can take. And what the assessment does is that it will analyze. Through questions that we ask. How you perform over five key areas, that being your core offering, your messaging, your social media, your lead generation, and your use of ai. And it'll give you a score. Just six weeks into the program with me and her score went from something like 36 to 80.

Katy Prodromou:

That's a big gap.

Louise McDonnell:

Yeah. So when she scored 36, she was showing up on social media. and she is, she's fabulous person looking really professional and showing up professionally and creating really good content. But it wasn't doing anything for her. She wasn't getting any business, she wasn't getting the business that she wanted to get. A lot of her business was just coming through word of mouth. So then with the score of 80. The difference was she was having calls. She had already onboarded three new clients. So it just goes to show you, and it's back to what we're talking about at the beginning. AI is disrupting, but if you can embrace it you can make progress. Really quickly. Now, the other side about it is if your competitors are making that progress really quickly, if you don't embrace it, you're gonna be left behind and you're gonna be left in the dust while everybody moves forward.

Katy Prodromou:

So since we mentioned the program and you talked about your system, can you walk us through your system, like the five steps system that you use with your clients?

Louise McDonnell:

Yeah, so again, it's that system where we start with the positioning, looking, inside. See how you are different. And if you have a team of people that work for you, then obviously it's gonna be the core values of the organization. The second thing we do is we develop the personas. The next thing we really focus on is building what we call an offer stack. So what is that offer stack? What's the core offer? What's the transformation that you promise? What is the, entry level offer? The free offer? What's your premium offer? So we develop that offer stack. And then when we've all of that done, we start looking at what is the most appropriate lead. Magnet to create for your business. So some people will create assessments, other people will create guides, other people will create journals. Other people might do a live event. other things you do might be something like a cheat sheet or a download of something that these to consume. So depending on. that, we don't really decide on the best and most appropriate lead magnet for your business until we have really understood all that about your positioning, your core, your ideal customer, and your offer stack. From there, we design a customized social sales funnel. So what's going to work for you, where you are at in the marketplace and. what informs that is the brand awareness you already have the audience size you already have online and offline what you're selling, the price point of what you're selling. And also down to the personality as well. Like some people, they're naturally gonna want to do maybe live events more, and other people would rather stick a pin in their eyes. So we have to find the formula that's right for every organization, every brand every person. Then after that, we help develop what I call the digital ecosystem. So we identify opportunities to help you show up as a person of influence in your sector. So whether that be podcasting or speaking and obviously it does include a lot of content creation. So what's really important is that showing up week in, week out. Is more important than going viral. So I would rather see somebody show up consistently with two or three good quality posts every week consistently. Even on the weeks when they go, gosh, I got really rubbish reach this week. I'm like, that's fine. It doesn't matter. Keep going and being less concerned with, oh, I got 200,000 views on that video. I actually don't care about that because, for the vast majority of those people, if they only saw you once. And they never see you again. Like by the time they're having their dinner that evening, they've forgotten about you. So if you think about all the social media posts that you see when you're scrolling, you don't remember every one of them. Not at all. Something might have impact. And again, you stop, you look, you might check out their profile, but if you never come across 'em again you won't remember. You won't remember who they are. So it's all about developing that digital ecosystem as well. And then it's about then just being consistent, showing up consistently, And try testing what you've put in place and seeing the results you're getting and then adapting is necessary.

Katy Prodromou:

And I know that using your system, some people went from no list to email list. People from confused to clear. People went from hard work with no fruit to traction. So results vary. But all of the people have got great results. From this system, the five steps, same system.

Louise McDonnell:

And I think the quick wins that happen for people are when they start getting a little bit more reach and a little bit more engagement, and then they start having conversations and those quick wins are really important and they can see that what they're doing is making a difference. They can see that who they're attracting is who they want to attract, and they can see that the more they do of that the better the results are going to be. And like I always say to people, I don't want to turn people or like people in my academy, I'm not there to show them how to become like a social media guru or a social media sensation. In fact. I think sometimes people get a little bit confused and they think that, they need to be like these content creators that are constantly on they're influencers. That's their job. Their job is content creation. But your job is running your business and social media is just a small part of it.

Katy Prodromou:

It's a part of it. Yeah.

Louise McDonnell:

Exactly. So you need to use it efficiently. You do need to be there. But what we show you to do is how to be there the least amount of time possible.

Katy Prodromou:

I think the most important thing is when people feel confident. Because, creating content, posting all the time, not knowing what to say, not knowing how to do it, not having a system makes them feel frustrated, overwhelmed. They give up, they second guessing themselves. So being confident is very important not second guessing yourself anymore and knowing what to do and how to do it.

Louise McDonnell:

That's so true. And I think even being part of a community but there's such a benefit in having somebody who gives you accountability and that community where you can get feedback. So you know, somebody does a good post. You say that, that was fantastic. That's exactly what you need to be doing well done. And that then gives you so much encouragement to do more. Yeah, I think, yeah it's so important to, to have that confidence because if you're second guessing yourself, people I've heard so many people say, oh I posted it and I deleted it. I've been doing this for 15 years, Katy . I've seen what business and marketing was like before social media. I've seen social media become prevalence in center stage. I've seen how AI is disrupting things. I've seen the mistakes people make. I've seen how they second guess themselves. And yeah, you're right. If you have the confidence and if you have a little community that's just cheering you on, you're just gonna get there faster. You're just gonna make more progress.

Katy Prodromou:

Yes, that's true. So I know there's a free workshop that's coming up at the end of September. Would you like to tell us about it?

Louise McDonnell:

Yeah. So I'm gonna be delving into all of these topics in a little bit more detail on my free workshop. So it's on Wednesday, the 24th of September. And if you are New York et time, it's 3:00 PM If you are Ireland island, uk.

It's 8:

00 PM so it's only taken place once and you gotta turn up live. There's a bonus for anyone who comes live to the workshop of a digital copy of my 2025 social media content planner and guides. Oh, yeah. And there's lots of chat GPT prompts that come as a bonus with that and some free training as well with it. So that's. That event is a masterclass. It's 90 minutes. So we will be going into these topics, but I'm also going to be launching the assessments that I talked about earlier on in the show, and you'll have the opportunity to take the assessment. So what I'll do is I'm gonna show you examples of best practice and each one of those five steps. And then you're gonna be able to take the assessment and see. how you're performing, and that's really important, Katy, because it lets you know where you need to pay attention. It lets you know where your weaknesses are so again, don't build your house on a weak foundation. This will help you. Figure out what you need to do next. So we're gonna have a link in the show notes. We'll have a link, there'll be links everywhere. But if, even if you want to find me on LinkedIn or even Instagram we'll have links there for people if they want to register. I'd love to see you. it's gonna be a wonderful masterclass.

Katy Prodromou:

And why should people attend and what kind of people. Should attend the live masterclass.

Louise McDonnell:

Yeah, so this is really going to benefit you if you're a coach, a consultant, or a service-based professional if you have been struggling with finding consistent sales and leads. So for me, social media is just a channel. The traditional marketing concepts that I learned all those years ago in college, they still apply. The social media is just the channel. And so what we want to help you do is to create a system which is gonna help you to succeed no matter what the channel, no matter if it's LinkedIn or Instagram, or if there's a brand new channel that arrives tomorrow, you'll be able to use it, 'cause you'll have the system. And that's really important. So anyone that is struggling to find consistent sales and leads on social media, especially if you're a service based professional, so you're a coach, consultant, selling a service. Come along, you will enjoy it. You'll get loads from it. Come along with a pen and paper And what I'd say, turn off the email, turn off the social media. Close the door. Give yourself some time. Give yourself some space. Give yourself some head space. Give yourself some quiet, and that's when you'll get the best from that masterclass.

Katy Prodromou:

Yes. So there won't be a replay. There will be a bonus for all left of your social media book. Yep. I have content planner and there'll also be an assessment, instantly.

Louise McDonnell:

So they'll get the bonus live if they turn up and the assessment we were going to do. We're going to do it together. so it's not, I'm just gonna send you the assessment to do of course, you can do that at any other time. But on this masterclass, I'm gonna talk you through each one of the steps in detail so you'll understand the questions that I'm asking. And then you can self-assess and you'll get your results instantly. You'll get the breakdown instantly. Once you complete the actual assessment as I said, we've been testing it and people are loving it and they're amazed with the feedback and what they're learning about themselves.

Katy Prodromou:

Yes, absolutely. I've also seen it and it's fantastic. It's very useful. People should absolutely take it and you can get your results instantly and where you need to work on and what is your strongest part? What is your weakest part in your business? Yes. It's amazing.

Louise McDonnell:

And you also get a little report emailed to you afterwards. So you have that report, you can print it out and you can use it then to help you to improve, which is what we all want to do.

Katy Prodromou:

Louise, what's next in social selling? How can small business owners and big business owners future proof themselves and their business against the algorithm shifts and all the changes that are coming up?

Louise McDonnell:

Yeah, so like it really is Katy down to what I've been saying is that once you have a system in place, then all of those changes and algorithms are less impactful on you because you have a system and you're generating leads month in month out. And if you are showing up on social media consistently, and something changes in the algorithm, you'll be adapting and you won't even know it. The problem is when people show up inconsistently, so they're there, they're not there, or they're batch creating content, scheduling it out, and never showing up. Then they don't have any feeling for what's working, what's not working. So yeah, have a system, use it, tweak it, adapt. That's my advice there.

Katy Prodromou:

Thank you so much for having me interviewed you and we're expecting everybody on your free masterclass on the 24th of September, you said the chat GPT powered Social Selling Masterclass on which they will get the bonus and the free assessment from which we can see what they lack and what they can work on in their business.

Louise McDonnell:

Exactly. Yeah. So you're gonna come along, you're going to understand the process better. You're gonna see lots of examples of businesses just like you who are using it. So you're gonna see best practice, and that's then going to enable you to answer that assessment at a deeper level. You're gonna get the results straight away. That's gonna show you what you need to work on to start getting results.

Katy Prodromou:

Great. Fantastic. We're looking forward to it.

Louise McDonnell:

Thanks so much, Katy . It's been a pleasure.